Driving Change and clever campaigns
Every day we see brands rolling out new campaigns, launching a new initiative, promoting something. Social media is awash with hashtags and promoted posts and PR photocalls feature
Can you have Profit without the Passion?
These two guys came into us, full of confidence about their new project. They were introducing a new range of ready made meals to the Irish market, which they reckoned were going t
My sister and her special brand
I was chatting to a friend of mine recently and mentioned that my sister, whom she’d never met, was home to visit. Instinctively, I felt the noun ‘sister’ didn’t do her jus
Dunnes Stores – Building your Reputation
It was a strange thing – I heard news of the Dunnes Stores strike first thing this morning on Newstalk and immediately without hearing any of the detail I was on the side of
Mr Motivator
“There is just one Greg Canty and he is special and don’t you forget about it” he said “Just keep being the best ‘you’ that you can be” ..
