Videos have saturated online content and all of our social media channels in recent years so it’s no revelation that the use of video as a content marketing tool has been top of the list in business strategies and I believe 2020 will be no different.
The use of video is incredibly powerful and effective as a communication strategy and it’s never been easier with Mobile Journalism (mojo). Mojo means you can simply record and edit videos straight from your mobile device.
If you haven’t already, here are three reasons why you should consider video content as a valuable marketing tool in your organisation.
1. Increased engagement
With the introduction of IGTV on Instagram, Watchlist on Facebook and the emergence of Tik Tok, video content has never been so popular.
Nowadays, the quickest and best way to reach an online audience is through video content. In 2017 Hubspot.com carried out research in which they asked what content would consumers rather see from businesses, a whopping 54% of 3,010 consumers said videos. (Content Trends: Preferences Emerge Along Generational Fault Lines).
Give the people what they want!!
People are going to engage with your business if you’re posting popular and quality content.
It’s also been proven that infographics and visuals get processed quicker by the brain than text so why not give your audience the necessary information they need faster?
2. Business Personality
Not only is video a great way to inform your audience about who you are and what your business is about, it’s also a great way to give your audience a feel of the unique personality of your businesses.
Depending on the content, videos can set the tone of your business and provide an insight, which may give the audience that likeability factor that motivates them to invest in your product or service.
3. Search Engine Optimisation
If there’s one reason to add video to your communication strategy this would be it: Search Engine Optimisation.
(SEO) is the foundation of your business’s online presence (if you can’t be found you are not in the game!) and with a saturated online market it’s necessary to help drive people to your website.
Google’s algorithm prioritizes web pages that have content other than text, so put simply, search engines will increase your page ranking if you have rich content like videos. This will optimise your visibility to consumers who are searching and therefore boost the traffic to you website.
Here at Fuzion, we’re experts in mobile journalism and offer specific ‘mojo‘ training to those who are interested in creating great videos themselves.
Action ….. as they say in the movies!
Niamh
