The English Market is located in the heart of Cork city centre. Trading since 1788, it is one of the most important heritage buildings in the city. It is famous for its heritage and unique food offering, as well as for being one of the oldest municipal markets of its kind in the world. 

The roofed food market itself is made up of local stallholders, who work together and independently to bring fresh, traditional, local and international produce to its customers. As a result, The English Market plays an important part in the food culture of Cork. 

OUR ROLE

The main role of Fuzion is to operate as The English Market press office, fielding all media enquiries and creating an ongoing positive public awareness campaigns.  This is supported by the visual design team in Fuzion to create all design assets for advertising, print collateral, promotional materials, digital campaigns and social media content.

Fuzion has been working with the English Market, Europe’s oldest indoor food market since January 2017. We work with the English Market in relation to all of their marketing and PR requirements, social media management, content creation and events including; the 230th Birthday celebrations; The Royal Visit 2018; the Young Offenders Season finale premiere; as well as many seasonal events and CSR initiatives, communicating The English Market as a world-class food shopping destination.

Fuzion has built strong relationships with The English Market over the past number of years and this has been crucial to the success of communications activity, especially during the Covid-19 pandemic from 2020 – 2022. The English Market remained open throughout the pandemic and Fuzion played a valuable role in keeping the lines of communication open between traders and the public. Sharing regular social media updates on safety and security procedures and also promoting the market and sharing the ‘pivot’ stories of individual traders with press, enhancing the ‘shop local’ sentiment at the time. The trust and understanding between the traders and Fuzion as well as our strong relationship with management and Cork City Council really paid off and resulted in coverage worth over €500,000 in PR Value and helped to maintain important connections for over 40 traders with the public.

This work is ongoing and Fuzion is responsible for increasing awareness of The English Market both on a local and national level, internal communications event management, press engagement, crisis management, strengthening relationships with key stakeholders and all advertising campaigns etc

In 2023 we created and delivered the ‘Start Your Story’ campaign for the English Market.   See more about this campaign here.