I was recently asked to speak at one of the National Blogging conferences that was held in Cork.
As a blogger myself (www.thebeautydial.com) and a PR account Manager at Fuzion I was asked to speak about PR and Blogging and how they are linked.
I first started out with how bloggers can use PR to grow their own blogs. PR is such a fantastic way to build your reputation, create awareness and create a loyal following.
Top Tips for getting your blog out there through PR
- Capture your story by “looking the part” (your branding/layouts etc)
- Identify your target market
- Never waste a good media opportunity/news story – timely topical posts
- Seek out profile pieces in media – pitch your expertise
- Be proactive & engage on Social Media – don’t wait for them to find you!
- Attend Networking/Blogger events
- Mix and interact with other key influencers (including other bloggers)
- Guest Blog on other blogs and ask for people to guest blog on yours
I then moved on to the best practices when working with PR Companies.
There are hundreds of bloggers around now and more and more are popping up each day. Many of those who are new to blogging don’t know where to begin, so I explained (having been on both sides of the fence) the best practice for bloggers when engaging or working with PR Companies.
Top Tips for Bloggers working with PR Companies
Create a Media Kit – which should contain:
- An overview of your blog including your target audience etc.
- The stats/demographics on your Blog (Be honest!)
- Blog Achievements
- Brand Affiliations
- Social Media usernames
- Sample Blog Posts/ Adverts
- Photos, Logos etc.
- Testimonials
- Contact Details
Blogger reviews
- Give honest & timely reviews
- Promote via social media outlets
- Disclose all sponsored blog posts
Responding to press releases
- Ensure relevance to your Blog audience
- You don’t need to respond to all
- Don’t be rude, build relationships
I hope this helps and feel free to contact me with any questions at edelc@fuzion.ie.
Edel Cox is a PR Account Manager with Fuzion
Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin
