In Fuzion every month I deliver an update to the team about social media and what the latest trends and changes are.
Here is my update for July:
Selfie in a Swimsuit!
Have we reached the peak age of influencers?
The newest trend in Siberia is taking their Instagram shots next to a toxic lake… because the colouring of it is such a great background!!
According to Buzzfeed News, “Some show up in swimsuits; one couple took wedding pictures there, and at least a handful have ventured into the dreamlike, but toxic, waters on paddle boards or pool floats.”
The water is not poisonous but the Siberian Generating Company have had to announce to the fans of this lake that getting their skin in contact with the lake could react in an allergic reaction.
How far would you go for that perfect selfie?
Facebook Top Fans
Facebook is now allowing business pages to target their “top fans” in organic posts.
By targeting your “top fans” it could give you another way to create more engagement with the people that react most and value your content.
This is a great way to build and foster a stronger connection with those fans by creating content solely for them, whether it’s thanking them for their support or a reward for their engagement.
Chat Stickers on Instagram
In Instagram Stories news, they have now introduced a “chat sticker” which can be added to your images.
It lets users invite followers to join a group chat, but only the original poster can select who’s allowed in. It’ll be interesting to see how brands can use this tool, maybe as a focus group to test out new product ideas or even as a competition tool. Maybe they could create a quiz within the group for the followers who get there quick enough?
Facebook morphing into Instagram..see more
Facebook’s mobile view is now getting a lot more similar to Instagram!
Normally when you post on Facebook, the mobile view shows all the text that was in the post. However, from August 19th, all Facebook mobile posts will display three lines of text before cutting the rest off and prompting with the “see more” link.
As I say to clients when I’m doing Instagram training, make sure your message is in the first sentence before it gets lost!
What the hell is TikToK.?
Who uses TikTok?
Apparently, everyone under 25! TikTok is a social media platform which allows users to upload and edit 15-second videos, with fun voice-overs or music (similar to Vine).
It is now booming with the younger generation and was the third most installed app worldwide in the first quarter of 2019.
It’s claimed it has 1.2 billion users globally, which makes it more popular than Instagram. How can businesses use this to their advantage? The best way, for now, seems to be partnering up with creators on the platform and using them to promote their products.
It looks like the influencer economy is here to stay!
Alma
Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland
