Hi-Spirits is one of Ireland’s leading spirit distributors and is part of the global Sazerac Group which is the number one spirits manufacturer in North America. Hi-Spirits brands include Southern Comfort, Paddy Irish Whiskey, Buffalo Trace, Parrot Bay and many more.

OUR ROLE

Fuzion worked with Hi-Spirits from 2019 to 2023 supporting them with ongoing communications of their brands to consumers, through traditional and digital media communications. Our work with Hi-Spirits was in relation to all of their PR and Influencer Marketing requirements including product launches and regular events.

In 2019, Paddy Irish Whiskey launched a series of events throughout the country; “The Spirit of Paddy”, honouring a very special Irishman and Corkonian, Paddy Flaherty. As a nod to Paddy’s heritage, the launch event took place in Cork City, in Rearden’s Bar on Washington Street.  Fuzion organised and managed all elements of the PR and event management for this event including Invitations, guest lists, media enquiries, press interviews, VIP area, etc.

More recently we supported Hi-Spirits on a number of their latest product launches which included Seignette Cognac, Southern Comfort Ready to Drink Cans and Paddy Irish Whiskey ‘Paddy’s Share’.

Fuzion was responsible for the PR and Influencer Marketing on all of these campaigns, taking a proactive approach to product sampling with key influencers and media who delivered a really strong return on investment.

RESULTS

By having regular connections with media and influencers, with a monthly rollout of spirits that are full of personality and versatility, we kept Hi-Spirits and its product offering front and centre. Each communication reinforced the messaging around Hi-Spirits being the leading spirits distributor in Ireland for delivering the best international brands to the Irish market as well as complimenting Hi-Spirits creative marketing activities.