Launch of The Glasshouse Rooftop Bar and Terrace

The Montenotte Hotel in Cork is one of Ireland’s leading independent destination hotels with a vibrant and eclectic vibe that offers guests an experience like no other. Built within the former 18th Century residence of a Merchant Prince, The Montenotte Hotel is a ‘Garden of Eden’ in the heart of Cork, nestled in stunning surroundings with unrivalled views of the city and harbour.

OUR ROLE

Fuzion worked in partnership with The Montenotte Hotel on many communications and brand-building activities for two years. In the summer of 2021, Fuzion was involved in launching an exciting new development, The Glasshouse rooftop bar and terrace. Fuzion was involved from an early stage and tasked with the initial concept branding and naming of the new rooftop bar and terrace, which cost in the region of €1 million to develop, right through to the launch and official opening announcement.

RESULTS

Fuzion garnered substantial media coverage for the opening of The Glasshouse, securing many travel bucket list features across national, regional and trade publications such as; The Irish Times, Irish Examiner, Irish Independent, Sunday Independent, The Gloss, Image Magazine, Irish Country Living Magazine and Social & Personal.

Throughout the duration of the contact, Fuzion secured multiple press and influencer visits, firmly securing The Montenotte on the map as the ‘go-to’ destination hotel in Cork. Fuzion garnered 207 pieces of local, national and international PR coverage, with a value of just under €1 million in PR value.