This week I heard a really simple story by a guy who was participating in one of our training courses. He supplied corporate and domestic cleaning services and at the early stages of building his business he was desperately trying to get some custom from the biggest hotel in his town. Despite all attempts he realised that he could not shift the incumbent supplier who the hotel were extremely loyal to so he eventually stopped trying.
Some time later he was asked to clean the carpets in this elderly woman’s house, which he did and at the end of a very long and tiring day he finished the job and packed away all of his cleaning gear. The old woman realised that there was another room upstairs that she had forgotten about and she asked him would he look after it.
Even though it was late and it would take an age to unpack and set up all of his cleaning gear again he decided he would go ahead, unload and clean the extra room. The woman thanked him and did acknowledge the extra work and inconvenience that was involved in cleaning the extra room.
Two weeks later he received a call from the hotel to come and clean some of their carpets.
Guess who was related to the elderly woman?
Greg Canty is a partner of Fuzion PR