Fuzion has been working with Brigid1500, an initiative of Kildare County Council, since July 2023. The Brigid 1500 programme has showcased a new light on St. Brigid and has offered people the opportunity to connect deeper with their heritage through a series of events, concerts, art commissions, illuminations and craft workshops. Through these events, the support of powerful female Irish figures and female leadership was celebrated.

Fuzion played a pivotal role in driving awareness for the week-long festival, highlighting the exceptional artists who came together with their unique talents to commemorate St. Brigid.

This campaign took a comprehensive 360-degree strategy with a three-pronged approach covering education, engagement and encouragement. We carried out this strategy through compelling storytelling, and creative photocalls, capturing a deeper story about St. Brigid and her impactful legacy. In addition to our promotional efforts for the series of events, we actively supported the Brigid 1500 team with other programmes, such as their Schools Programme and Education Pack; a comprehensive resource designed to engage students in the exploration of St. Brigid’s legacy.

Over the course of this campaign, Fuzion secured a reach of over 8.6 million people online through social media and a range of distinguished news outlets including the Irish Independent, Irish Examiner, VIP Magazine and RSVP Magazine. We have organically grown the Brigid 1500 social media following by 3,156%. During this time we engaged with over 11,700 people on social media,and reached over 150,200 people worldwide.