Friday afternoon and I was in the middle of a social media training session with the team from one of our clients operating in the professional services sector.

One of the directors was in the “hot seat” sitting at the controls of his LinkedIn account, which like most people with a profile he never uses.

He never posts, he never interacts but he does press the “accept” button with some of the connection requests he receives.

I encouraged him to post a status update ..”Go on, be yourself and post something“.

He surprised everyone by posting “Thank crunchy it’s Friday” ..

I asked the group what did they think ..two of his colleagues thought it wasn’t quite in keeping with their business and profession, another said he misspelt the word crunchy and some of the others thought it was a good thing to post..after all they explained it was Friday and that’s what most people at work would be feeling.

My own advice and my own experience would have me agreeing with the guys who felt “thank crunchy it’s Friday” was a good thing to post.

It’s really important that you are true to yourself, that you post something that connects with people, that you allow people to see the lighter side of your personality and that you don’t try to post something “heavy” on a Friday afternoon …the most important thing is that you make some noise and start posting on a regular basis so that you and your business will register on people’s radar.

Thank crunchy it’s Friday …what do you think?

Greg Canty is a partner of Fuzion

Fuzion offer in-house social media training and consultancy services in Ireland