When it comes to your Digital Marketing, a very clever way of making your organisation or brand stand out could be to start your own “Podcast Show“, effectively creating your own unique Media Channel to reach your target audience.
Podcasts can be a very powerful addition to your digital assets, whereby your audience get to hear from your team, hear about the important issues and how you are unique, all in your own voice. Someone listening to just one episode can be worth so much more than ‘liking’ an image on Instagram or Facebook and will create a much deeper, long lasting connection with you
Internationally, there are about 800,000 podcasts, making up almost 30 million episodes in 100 languages. Just 250,000 of these are “active” using the criteria of published in the last month. The people that subscribe and listen to podcasts tend to be extremely loyal to them and follow a listening routine.
Podcasts are perfect for the commuting, gym going demographic who want to be entertained and educated while they go about their daily tasks but can’t watch their screens and also those who are curious and want to delve into topics in a much deeper and more meaningful way.
The beauty of the podcast format is that it is so flexible and it can be used in so many special ways to do quite different jobs, from listening to an expert talking about their subject matter to even bedtime stories for children!
The podcasts can be featured on your website, included in email campaigns and used as very valuable social media content.
Nano Nagle Place Podcast
In the case of the Nano Nagle Place podcast, we were approached by the very innovative team there and they wanted to tell the very special story of the transformation of the near derelict, but hugely significant South Pres site in Cork city, to the fantastic place that they have today including a Visitor Centre, Gardens, Restaurant, Archives, Meeting Rooms and home to the Ministry, which includes the Lantern Project, the Men’s Group and the Cork Migrant Centre.
In order to tell this very special story we agreed to record a series of interviews with a large cast of very special characters and we created a podcast “Show” and a sequential series of “episodes” , each telling the story of the transformation of the place, but also providing a huge insight into the history, the characters, the personalities, the diversity, the ethos, the vision and the sacredness of Nano Nagle Place, which touches everyone that works and visits there.
In the clever series we hear about:
- Nano Nagle’s Story
- Life as a nun in a closed order
- The love of teaching and the need for creativity
- Life in inner city Cork
- The planning and thinking behind the development
- The challenges with the redevelopment of the old buildings
- Planning permission, funding challenges and rebuilding
- The special work of the Presentation Order in Ireland and overseas
- The passion of everyone involved
- The retirees who volunteer as tour guides and as coordinators in other activities
- Transformational and innovative work with migrants
- Famous Cork DJs bringing joy to migrant children through Hip Hop
- A vision to take Nano’s work into the future
All of this story is delivered with passion by the cast of Sisters, team members and volunteers from all walks of life, who have all fallen under Nano Nagle’s spell, as you will hear in the podcast series.
We are really proud to have been part of this podcast series, all of which was recorded during Covid in conditions that were not ideal, over Zoom, in rooms with socially distanced guests and open windows, but I hope you agree they have captured the magic of the Nano Nagle story.
We were part of the planning, we created the show graphics, we recorded and edited all episodes and I had the privilege of hosting these wonderful conversations.
You can hear the first episode of the podcast series here featuring he very special Sr. Mary Dineen who said goodbye to her mum and walked into South Pres as a novitiate on a sunny day in September 1955, a closed order at the time. She tells her fascinating story in huge detail, providing a unique perspective of her life and insights into educating children from inner city, working class Cork.
Click here to hear the episode with Sr. Mary Dineen
This is just a small example of the power of podcasting, a unique way to reach your audiences and tell a story in a special way that is captured for today and for posterity.
Greg
