A call to action is an instruction to your audience that is designed to provoke a response – ‘visit our website’, ‘follow us on Facebook’ etc.
But do you need to call your audience into action?
I came across this advert from Flavahans as I waited at the bus stop recently.
It is simple with a small bit of humour, but have you noticed anything missing? There is no website, no social media reference and no ‘buy now’, not even a hashtag!
There is a product, a tagline and minimal information.
I can imagine the meeting that occurred when the designer or marketer presented this to their managers.
“Where’s the website?”
“You have to tell them to follow something, how will they know what to do?”
“We need to tell them everything about the product” – but do you?
I think it is brilliant!!
We already know every company has a digital presence and if we want to find them we will type their name in the search bar.
So why take up space?
Why tell people what to do?
People hate being told what to do – so let them make up their own minds.
This is a brave move, and one that goes against the grain – but it makes so much sense.
We live in a digital world, we know how to find information but I do not know about your product.
Tell me what I need to know, not what I already know.
Well played, Flavahans
Paul Wade
Paul Wade is part of the Graphic Design team at Fuzion Communications who have offices in Dublin and Cork, Ireland
