Super Bowl: A marketers blessing and a curse
The 58th Super Bowl takes place in Las Vegas this Sunday as Kansas City Chiefs take on the San Francisco 49ers. The Chiefs and star quarterback Patrick Mahomes head into game sligh
Pairc Ui Chaoimh – Do we care about a name change?
What’s in a name? Well, everything!! It has been widely covered lately in the news that the famous Pairc Ui Chaoimh in Cork is considering a substantial partnership with the
The Triumphs, Challenges, and Branding Brilliance of the Tiger Woods and Nike Brand Partnership
In the ever-evolving landscape of sports marketing, certain partnerships stand out for their enduring impact, and the collaboration between golf legend Tiger Woods and sportswear g
Fuzion’s Favourite Christmas Movies!!
It’s that time of year again, where all the family get together to celebrate Christmas. For a few days of the year, we try to put away our phones and forget about work. Even if o
Media Training Tips
Navigating the ever-changing media landscape can be a daunting task. Many opportunities are lost to increase brand awareness and exposure, simply due to a lack of confidence and ex
The Alix Earle Effect – Why is she so popular and how is she maintaining her success?
Why is she so popular and how is she maintaining her success? Alix Earle is the 2023 ‘It Girl’ and has taken the influencer world by storm. She is one of the fastest-grow
The Art of Gradients in Graphic Design: A Journey Through Time and Techniques
In the ever-evolving world of graphic design, trends come and go, but some design elements have managed to stand the test of time. One such timeless element is gradients. These sub
The importance of Public Service Broadcasting
We are influenced by what we see, read, and hear. For this reason, it is important that the content we consume is of the highest quality. High quality news and current affairs cont
Why Authentic Content Marketing Matters Now More Than Ever
A clever blog post by our Michelle Harrison, one of the senior members of our Marketing and PR team
Lineker v. BBC: Social Media Guidelines and why the fish rots from the head on impartiality row
Over a week ago a row broke out at the UK’s national broadcaster, the BBC, over a tweet by its senior football anchor and Match of the Day presenter, Gary Lineker. The one-time E
