Gina London – The Message is clear: Soft skills are a critical part of success
It’s back to school time for the kids! While we prepare to deal with the school-run surge in morning traffic, my daughter Lulu and the rest of Ireland’s students are (b
Facebook capitalises on Celebrity Endorsements and Influencer Marketing
Recently Facebook announced new controls and capabilities for branded content marketers. What does this mean? For brands This means that any influencer sponsored content can be see
Spinners, Patents, Trade Marks and protecting your most valuable assets
Most parents will no doubt be aware of the latest on-going fad; fidget spinners. Few will realise however that the original inventor of the fidget spinner, Catherine Hettinger, has
Political Marketing – The Irish Perspective
Many phrases such as “political management”, “packaged politics”, “promotional politics”, or “modern political communications”, have been used to describe what is m
“The strength of the team is each member. The strength of each member is the team.”
Nearly two weeks we had a fantastic night at the highly anticipated launch of the iconic Oyster Tavern, in Cork, just alongside the just as iconic, English Market. The launch welco
Don’t forget about the books
There is an urban legend about an architect that designed a library. In his calculations he forgot to factor in the weight of the books, so when the library was complete and filled
It’s nice to be nice!
It’s nice to be nice.. I strongly believe in the saying ‘it costs nothing to be nice’. If we can all remind ourselves of this every so often it can have such a positive i
The Power of Belief – Let the Lions Roar!
As the British and Irish Lions set their sights on the weekend, what seemed impossible before the tour, is now only 80 minutes away. A series win against the Webb Ellis Champions!
Gina London: You are who you choose to be, so change is possible
“It was my brother’s wedding and as the best man,” my Dublin taxi driver tells me, “I’m supposed to give the toast.” “Now, I’m not a
Emojis and other informal communications: Why you must say it with feeling!!!
Recently, US President Donald Trump visited Israel’s holocaust memorial, Yad Vashem. Having visited there myself, I remember it as heart-wrenching experience. Trump signed th
