Why Video is essential in your 2020 Communication strategy
Videos have saturated online content and all of our social media channels in recent years so it’s no revelation that the use of video as a content marketing tool has been top of
Alzheimer’s: ‘It is an odd thing to grieve for someone who is still alive’
As Published in the Irish Times 17/12/19 It is an odd thing to grieve for someone who is still alive. Nothing has ever resonated with me more as when I heard Alzheimer’s describe
How Innocent was the ‘Conker’ publicity stunt?
The Coca-Cola owned brand Innocent, famous for its smoothies and juices, is a great recent example of how a communication’s team careful management of a publicity stunt gone wron
The October 2019 Social Media Update – What happened?
October was a busy month for all our favourite social media platforms! First up, Facebook! Contrary to the belief that Facebook usage (including ourselves) has been declining, thei
3 Ways LinkedIn Learning can help your career
LinkedIn Learning is the ‘new thing’ in terms of building professional skills. After its acquisition of “Lynda.com” in 2015, LinkedIn Learning has become one of the biggest
September 2019 Social Media Update!
As part of our work with clients we closely watch those social media trends to identify any shifts, any interesting developments and any opportunities that they might provide for o
PR Stunt – “Dove Real Beauty Sketches”.
The company Dove is legendary when it comes to creating world renowned publicity stunts and one of my favourites has to be the short film they created in 2013 titled, “Dove Real
Diagnosis – The Power of Social Media
Recently I have been watching Netflix’s new documentary series Diagnosis, based on the New York Times Magazine column written by Dr Lisa Sanders. It’s an investigative series i
Ladies Sport in the Irish Media: 20×20 Campaign
Over the past few weekends, and of course the next couple of weekends to come, we have been lucky enough to see some fantastic displays of Gaelic Football and Hurling on our Nation
Social Media Update – July 2019, What’s new?
In Fuzion every month I deliver an update to the team about social media and what the latest trends and changes are. Here is my update for July: Selfie in a Swimsuit! Have we reach
