Good Friday and the Scarcity Principle
I’d do anything for a drink in the pub right now.. It’s always the same on Good Friday – once you know all the pubs and off-licences are closed you want nothing m
Destination Branding and the special “DNA” of Corkonians
We’ve been privileged to have been working on a really interesting marketing project in conjunction with Colliers International, Placematters and Location Connections for t
Neil Prendeville – Game Changer for who?
When your main rival steals your prize asset it will no doubt be a Game Changer – for who depends on yourself. This week we saw Cork’s Red FM, the second most popular r
Superquinn and the Sausage that lost it’s Sizzle
In marketing we often say “Don’t talk about the sausage, talk about the sizzle!” Instead of talking about the “thing” we talk about how it makes you f
Big, Brave, Bold ….Belief
The .com domain name for Greg Canty gregcanty.com can be registered with Register365 for the total price of €8.95 per annum. The .com domain is the big one, the universal one, wh
Complaints make Great Gifts!
“Can I meet you in the morning” was the request. Oh no.. from the tone I felt a complaint coming – I wondered what was wrong. This was a really good account and w
I had a great 2014 because …
For the last few years I have been doing this simple little exercise at the start of the year to help get focused around things that are important both personally and professionall
What do you do?
I was reading a book by Michael Port called Book Yourself Solid and in it he gives some really interesting advice about answering the question: “What do you do?” This
Doing the Small stuff Great
Someone has to answer the phone and someone has to let visitors into the building and greet them as come into the office. This isn’t rocket science but at the same time it ne
Bob Savage joins the Smarter Egg Club
You have to hand it to him – Aodan Enright from Smarter Egg did a great job! Not only did he do a great job with his really interesting and enjoyable event this week, at the
