What do you think of Graphic Design?
What do people think of Graphic Design? Excuse us for this bizarre question but it is something that popped up in a conversation that we were having during an internal meeting in F
Your “Story Telling” Process
As part of your planning for this year we wanted to give you a simple Marketing framework using our Fuzion process, that might help to keep year on track. We use this “story” f
I had a great year because….
For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and profession
Don’t be a Monkey!! – Personalise your Email Marketing
I just received an email with an attachment from a firm of Accountants – instead of having their desired reaction and me reading it, I felt compelled to use the same amount o
Time to stop playing politics
In the earlier part of my career as an accountant I used to hear people talk about “Being Political” and naively I never quite got what it meant. Did it mean being snea
Ryanair – Is the biggest crisis the attitude?
Early last week we were asked to comment by the publication Fora.ie about the whole Ryanair fiasco and what we thought of how they handled their crisis. In a crisis situation we al
10 Years of Hashtags – The Magic is in The Message
I see the confused look on their faces and Hashtags are often just one step too far! “What is all this hashtag business?” I get asked. At times it does feel like we are
‘Great Taste’ and all the other things that flavour what we eat or drink
The Great Taste awards, described as the ‘Oscars’ of the food world are organised by the Guild of Fine Food. They are the acknowledged benchmark for fine food and drink, and w
Expressing what you think of others online
Sometimes when you make your feelings known about others it can end up saying even more about you than it does about them: Be careful what you say online.. Greg Canty Greg Canty
Changing from Doubters to Believers
When Jurgen Klopp took over as manager of Liverpool FC in October 2015 he made a huge statement to the worldwide fan base through the media with a simple message: “We have to
