Never, ever write a cheque to make yourself look bad!
I was doing a review of the marketing activities with a new home improvement client a few years back. In the previous year, they had spent €15,000 on Google Adwords in the UK bri
100 Days – Doing nothing might be the best approach!
The first 100 days – there is a lot of talk about this and seemingly it has become a great way of assessing the success of a new President in the United States. Why? The medi
Business Social Media – What should you be doing?
Social media continues to evolve with users switching from one platform to another, so where does that leave us today for anyone personally using it for a Business to Business audi
Restoring trust in An Garda Síochána and Tusla
If things weren’t bad before, they became even worse for An Garda Síochána when it was revealed that an “incorrect” sexual abuse file was held against Maurice
The Art of Possibility – I had a great 2017 because..
For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and profession
Happy New Year !
Before you think I have totally lost my mind (maybe I have!) I do actually consider the 1st December to be the start of the new year when it comes to business. I know December is a
Social Media after Death!
I spotted a post that a friend of mine had pushed out on Facebook of her and her husband on holidays somewhere. I hadn’t seen her for years so I innocently posted “I ho
Donald Trump and Simple Messages that connect
What in the name of God is MAGA? Of course it is an acronym for “Make America Great Again” used for hashtag purposes by Donald Trump with his social media posts. This p
Who is your most important customer?
Last week our fantastic and very lovely graphic design intern, Marianne sent everyone in the team this mouthwatering email: “Morning, there are some home-made buns in the rec
Without some “wow” it just won’t work!
I arrived there in torrential rain and entered a premises that lacked personality, that lacked anything. No pictures, no branding, no product displays…nothing. There was a di
