Marketing or Great Storytelling?
Jeff Bezos, CEO of Amazon perfectly summarised branding when he declared “your brand is what people say about you when you leave the room” So..branding isn’t abou
The Power of Compliments
I was checking my emails just now and I came across a fantastic message from a contact I have on LinkedIn, which cheered me up no end. The very lovely and very generous Valerie (Ry
The Dig Deepers
Everyday when you rock up for work you make a choice about who you are – could you be a dig deeper? To not treat work as just a job To go above and beyond what is expected by
How to Attract Top Talent
Attracting top performers to your organisation is the key factor for future success according to many of the top CEO’s and one of the biggest challenges they are facing today
SEO and the Impact it has on your brand
A Simple test ….do a Google search using the keywords that describe what your organisation does and see how your website performs. ‘Crisis PR in Ireland’ , ‘
15 Incredible social media tricks to send your campaigns into orbit!
The whole team are busy working on a plan for a ‘hot prospect‘ that we would love to win. We brainstorm together. first ensuring we all understand the brief, and then w
Big Supermarket brands and the Shopping Bag test
We pop the boot open and the usual process of fishing out a bag or two to do our shopping starts. I really hate having to do a big ‘weekly shop‘ so most of our shopping
Big Brands and the Shopping Centre Test
We pop the boot open and the usual process of fishing out a bag or two to do our shopping starts. I really hate having to do a big ‘weekly shop‘ so most of our shopping
Google + Your Business = Success
I think the very savvy bunch taking my social media classes as part of the Digital Marketing Institute, Digital Diploma programme spotted my lack of enthusiasm for Google+ from a m
Hashtags and Breadcrumbs
I see the confused look on their faces and Hashtags are often just one step too far! “What is all this hashtag business?” I get asked. At times it does feel like we are
