Meta to End Charity Fundraising Tools in the European Economic Area
Starting July 1, 2024, Meta will be shutting down all its charity fundraising tools on Facebook and Instagram within the European Economic Area (EEA). This move is set to shake thi
Super Bowl: A marketers blessing and a curse
The 58th Super Bowl takes place in Las Vegas this Sunday as Kansas City Chiefs take on the San Francisco 49ers. The Chiefs and star quarterback Patrick Mahomes head into game sligh
Pairc Ui Chaoimh – Do we care about a name change?
What’s in a name? Well, everything!! It has been widely covered lately in the news that the famous Pairc Ui Chaoimh in Cork is considering a substantial partnership with the
The Triumphs, Challenges, and Branding Brilliance of the Tiger Woods and Nike Brand Partnership
In the ever-evolving landscape of sports marketing, certain partnerships stand out for their enduring impact, and the collaboration between golf legend Tiger Woods and sportswear g
The Alix Earle Effect – Why is she so popular and how is she maintaining her success?
Why is she so popular and how is she maintaining her success? Alix Earle is the 2023 ‘It Girl’ and has taken the influencer world by storm. She is one of the fastest-grow
Tour De France, tour de force.
You may not be a Tour De France fanatic, but I bet you can guess what colour jersey the winner wears? Take a second… You got it, right? Yup – it’s Yellow! Or Le M
Content Marketing – Does Your (company’s) Shoe Fit?
By Dylan Morley In recent years, we have seen a shift away from traditional marketing and toward digital marketing. There are many new marketing techniques, with content marketing
Google wants its AI to take over your marketing
For anyone who is running any Google Ad campaigns you will probably have seen the big shift in Google behaviour over the last couple of years. Basically, they are encouraging you t
Stout talk and “target audiences”
Your most important target audience might be the one actually consuming your product!
Buy a Newspaper..
I was delighted to get a call from my local newspaper recently to let me know they had returned from their Covid 19 closure, and asking me if I had any stories for their next issue
