Twitter Advertising?
I’ve just received some “useful advice” from Twitter about an ad campaign we kicked off last week for a client as well as some performance data. It kindly
How PR and Advertising Work Better Together
For many years we have seen brands and agencies focusing on one discipline as part of their marketing strategy, thinking PR alone will encourage sales with no advertising (be that
2020 – Time to get Experiential !
When it comes to trends in Marketing to look out for in 2020 and beyond I think it will be all about ‘Experiential’ getting closer to the customer allowing them to touc
It’s all about integration!
A big shift has happened with media in the last 10 years. I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which eff
PR Stunt – “Dove Real Beauty Sketches”.
The company Dove is legendary when it comes to creating world renowned publicity stunts and one of my favourites has to be the short film they created in 2013 titled, “Dove Real
What is the cost of being “influenced”?
I unlocked my phone, and my finger (without thinking) automatically clicked onto the Instagram app. The first thing I saw was a stunningly beautiful girl in a bikini with an amazin
What do you think of Graphic Design?
What do people think of Graphic Design? Excuse us for this bizarre question but it is something that popped up in a conversation that we were having during an internal meeting in F
A New Way To Call To Action
A call to action is an instruction to your audience that is designed to provoke a response – ‘visit our website’, ‘follow us on Facebook’ etc. But do you need to call you
‘Great Taste’ and all the other things that flavour what we eat or drink
The Great Taste awards, described as the ‘Oscars’ of the food world are organised by the Guild of Fine Food. They are the acknowledged benchmark for fine food and drink, and w
Advertisements that pull at your heartstrings – are they only for Christmas?
This morning, like most other mornings people are continuing to find things to give out about. I’m very much about voicing your opinion when necessary, but sometimes I feel it ca
