Super Bowl: A marketers blessing and a curse
The 58th Super Bowl takes place in Las Vegas this Sunday as Kansas City Chiefs take on the San Francisco 49ers. The Chiefs and star quarterback Patrick Mahomes head into game sligh
The Triumphs, Challenges, and Branding Brilliance of the Tiger Woods and Nike Brand Partnership
In the ever-evolving landscape of sports marketing, certain partnerships stand out for their enduring impact, and the collaboration between golf legend Tiger Woods and sportswear g
Tour De France, tour de force.
You may not be a Tour De France fanatic, but I bet you can guess what colour jersey the winner wears? Take a second… You got it, right? Yup – it’s Yellow! Or Le M
Why Authentic Content Marketing Matters Now More Than Ever
A clever blog post by our Michelle Harrison, one of the senior members of our Marketing and PR team
The 2022 World Cup in Qatar has caused a reputation crisis for FIFA
“It’s the most controversial World Cup in recent history and a ball hasn’t even been kicked. Ever since FIFA chose Qatar back in 2010, the smallest nation to host foo
The Love Island Effect – Fast Fame & Fast Fashion
It’s been one month since we last ran to the couch at 9pm to hear, for the last time this summer, “Previously… on Love Island”. For eight weeks of summer, Love Island
Football & Brand Loyalty
The recent return of the Premier League for its now 31st season has begun to intensify rivalry and debate with the offices of Fuzion Communications. As a Manchester United fan, I h
Stout talk and “target audiences”
Your most important target audience might be the one actually consuming your product!
Wine, emails and kind gestures
When the government pulled the plug on our supermarkets in the middle of Covid (if things weren’t miserable enough) from “multi-buy” offers on alcohol and includi
Brand reputation and consumer’s expectations.
It is quite clear that the pandemic hit industries and brands in diverse ways. Many organizations saw their budgets being cut down to half or nothing, conferences saw a move to dig
