E-Newsletter : Don’t leave your brand behind
I received an email newsletter from a really fantastic brand this week that featured special offers, new products, deal bundles and suggestions for Father’s Day gifts. Visual
Resilience in the face of adversity
Undoubtedly, the last few weeks have been the strangest I have ever experienced and it almost feels like a blur thinking back to when it all started. Little did I know when I first
What is the cost of being “influenced”?
I unlocked my phone, and my finger (without thinking) automatically clicked onto the Instagram app. The first thing I saw was a stunningly beautiful girl in a bikini with an amazin
Show your brands personality just like ASOS did!
Recently, online shopping giant ASOS received a lot of applause for backing one of their customers who had been disrespected online by a stranger. The lady, who was wearing a dress
Is the future of social media to not be on social media?
Is the future of social media to not be on social media? That seems to be the viewpoint of Lush UK at the moment. Out of nowhere, they announced recently that they would be shutt
What should Bank of Ireland do with their sponsorship of the Ulster Rugby team?
Today, Bank of Ireland issued a statement to the media concerning their sponsorship of Ulster Rugby. They have said that it is ‘highly concerned‘ and is reviewing its p
Eircom, Eir and when do you re-brand?
It seems that with every re-brand there is an avalanche of criticism to immediately follow. In recent times we have seen a lot of online activity with people giving their opinion o
Artisan and things I can believe in
Many years ago (in the late eighties/early nineties) I was the general manager of a Guinness owned company in Cork called Deasy’s. We manufactured soft drinks and we distribu
Big Supermarket brands and the Shopping Bag test
We pop the boot open and the usual process of fishing out a bag or two to do our shopping starts. I really hate having to do a big ‘weekly shop‘ so most of our shopping
Superquinn and the Sausage that lost it’s Sizzle
In marketing we often say “Don’t talk about the sausage, talk about the sizzle!” Instead of talking about the “thing” we talk about how it makes you f
