Don’t be a Monkey!! – Personalise your Email Marketing
I just received an email with an attachment from a firm of Accountants – instead of having their desired reaction and me reading it, I felt compelled to use the same amount o
The Future!
I spent this weekend at The Future Conference in Dublin, with about 2000 of my peers, and a few of my heroes. Like most design conferences, it was set on a range of stages, each wi
New Business or Brand Name – Check first before you launch!
I am perhaps betraying my age here, but when I was a young boy, I sang along enthusiastically to the ‘Safe, Cross, Code’ song, which was part of a road safety campaign o
Spinners, Patents, Trade Marks and protecting your most valuable assets
Most parents will no doubt be aware of the latest on-going fad; fidget spinners. Few will realise however that the original inventor of the fidget spinner, Catherine Hettinger, has
10 Years of Hashtags – The Magic is in The Message
I see the confused look on their faces and Hashtags are often just one step too far! “What is all this hashtag business?” I get asked. At times it does feel like we are
‘Great Taste’ and all the other things that flavour what we eat or drink
The Great Taste awards, described as the ‘Oscars’ of the food world are organised by the Guild of Fine Food. They are the acknowledged benchmark for fine food and drink, and w
Don’t forget about the books
There is an urban legend about an architect that designed a library. In his calculations he forgot to factor in the weight of the books, so when the library was complete and filled
Consistency is key
Consistent: acting or done in the same way over time, especially so as to be fair or accurate. Consistency is one of my favourite words in the English language. I live by it. Do no
Advertisements that pull at your heartstrings – are they only for Christmas?
This morning, like most other mornings people are continuing to find things to give out about. I’m very much about voicing your opinion when necessary, but sometimes I feel it ca
Never, ever write a cheque to make yourself look bad!
I was doing a review of the marketing activities with a new home improvement client a few years back. In the previous year, they had spent €15,000 on Google Adwords in the UK bri
