My sister and her special brand
I was chatting to a friend of mine recently and mentioned that my sister, whom she’d never met, was home to visit. Instinctively, I felt the noun ‘sister’ didn’t do her jus
Music for my cremation and 9 other things I learnt last weekend at Offset
You may or may not know about Offset, chances are probably not. It is Ireland’s annual conference for the creative industry. It is a three day event in Dublin’s amazing
Personal Branding and your Modern Coat of Arms
There is a lot of talk these days about the importance of your ‘personal brand‘; how you always need to be aware of it, how you should project it and how you should pro
The Pencil is mightier than the Sword: Je Suis Charlie
The New Year has started with a strange turn of events, where moral and pseudo-religious outrage has turned into a horrific and tragic attack on not only the press, but free thinki
Marketing or Great Storytelling?
Jeff Bezos, CEO of Amazon perfectly summarised branding when he declared “your brand is what people say about you when you leave the room” So..branding isn’t abou
The Value of a Well Designed Website
We’ve all experienced it at one point or another: you go to a website and find it lets down the organisation – dated design, chaotic structure and last updated over 5 years ago
Ghost signs and seeing differently
A short tale about where things come from.. One of the things that Steve Jobs, boss of Apple asked us to do was to “Think Different“. As part of what I do as a designer
SEO and the Impact it has on your brand
A Simple test ….do a Google search using the keywords that describe what your organisation does and see how your website performs. ‘Crisis PR in Ireland’ , ‘
BIG IDEAS . . . and how to hatch them by Jane Maas
We asked our special friend and legendary ad woman Jane Maas from New York for some inspiration about finding inspiration! This never stop dynamo didn’t disappoint .. Three
Big Brands and the Shopping Centre Test
We pop the boot open and the usual process of fishing out a bag or two to do our shopping starts. I really hate having to do a big ‘weekly shop‘ so most of our shopping
