Cork needs your valuable input!
It’s important that destinations have a clear brand, which captures the essence of the place and one that is easily understood. For over a year a team of us have been working
Don’t follow precedents when you can set them
Did you hear the one about the straight talking solicitor? When I’m not planning world domination for the best little PR and Creative agency in the land, I write for a living –
Offset – Creative communities at play
It’s sometimes hard to explain to people who aren’t involved in the Creative industries just how much this industry affects the lives of those who work in it. As a grap
Destination Branding and the special “DNA” of Corkonians
We’ve been privileged to have been working on a really interesting marketing project in conjunction with Colliers International, Placematters and Location Connections for t
The Sochi Camel
When a few weeks ago I was asked to write another post for the Fuzion blog the Winter Olympic Games 2014 in Sochi were just about to kick off. As an avid winter sports enthusiast (
Superquinn and the Sausage that lost it’s Sizzle
In marketing we often say “Don’t talk about the sausage, talk about the sizzle!” Instead of talking about the “thing” we talk about how it makes you f
Are you Dressed for Success?
Like many women, I admit that I spend a proportionately large amount of time thinking about WHAT TO WEAR! Rather than it being out of pure vanity, more often than not, my decisions
Driving your Reputaton
Sitting in traffic in the middle of town on a Monday morning my attention was drawn to the dirty branded van that had just cut in front of us. The driver of the van seemed to be ha
What kind of cheese would you like?
If you are looking to buy cheese, not any cheese, but a rich, salty, tangy, creamy cheese, full of dark taste and craft, of pleasure and savour – where would you go to purchase s
Those Days are well and truly gone?
“Those days are well and truly gone” she said with a nod that demonstrated clarity and conviction around the topic. Around the table everyone nodded their heads agreein