Show Me The Money!!!!!
My poor colleagues (you know who you are!) over the last few days have had to put up with me and a gripe I have re certain Social Media Influencers. Working in communications, I kn
What is the cost of being “influenced”?
I unlocked my phone, and my finger (without thinking) automatically clicked onto the Instagram app. The first thing I saw was a stunningly beautiful girl in a bikini with an amazin
Should your celeb ambassadors stay at home?
Should your celeb ambassadors stay at home? That sentence might seem like a contradiction, coming from someone who works in public relations. Raising awareness for worthy causes is
The Power of ‘Cancel-Culture’
‘Cancel-culture’ is a social media movement that ultimately ‘cancels’ a person, boycotting both the individual and their brand. This term has been thrown around a l
Is the age of influencers coming to an end?
We’ve always loved seeing what celebrities get up to and in this digital age we can see every aspect of their lives through Snapchat and Instagram. These days “regul
Facebook capitalises on Celebrity Endorsements and Influencer Marketing
Recently Facebook announced new controls and capabilities for branded content marketers. What does this mean? For brands This means that any influencer sponsored content can be see
‘Great Taste’ and all the other things that flavour what we eat or drink
The Great Taste awards, described as the ‘Oscars’ of the food world are organised by the Guild of Fine Food. They are the acknowledged benchmark for fine food and drink, and w
“I don’t want publicity this time but next time, yes… “
Looking at the media coverage of the recent nuptials of one of golf’s hottest properties Rory McIlroy, something struck me as odd, well less odd than the reported price tag of ov
