Getting a communications checkmate in the face of a company crisis
Trying to think strategically in the middle of a communications crisis is like trying to play chess while someone is punching you in the face! I was recently reminded of this fact
Blog: Don’t shrink to fit!
It’s not just Word documents that need some editing now and then. The older I get, the more I examine my style of communication – whether at home with my kids and husband, havi
The very best reason for using a Hashtag…
An article on Social Media Today by Andrew Hutchinson about the use of hashtags on LinkedIn caught my attention. The question posed in the article was “Do you need to use has
Media Training Tips
Navigating the ever-changing media landscape can be a daunting task. Many opportunities are lost to increase brand awareness and exposure, simply due to a lack of confidence and ex
The importance of Public Service Broadcasting
We are influenced by what we see, read, and hear. For this reason, it is important that the content we consume is of the highest quality. High quality news and current affairs cont
The tricky business of changing the business name..
We had an interesting session with a prospect today and as usual we follow our own Fuzion process when we approach this work and construct a brand communications plan for them. Thi
Content Marketing – Does Your (company’s) Shoe Fit?
By Dylan Morley In recent years, we have seen a shift away from traditional marketing and toward digital marketing. There are many new marketing techniques, with content marketing
The 2022 World Cup in Qatar has caused a reputation crisis for FIFA
“It’s the most controversial World Cup in recent history and a ball hasn’t even been kicked. Ever since FIFA chose Qatar back in 2010, the smallest nation to host foo
Is Twitter a must (musk!) for your business?
We are part of an international network of independent PR agencies that handle Crisis PR communications for clients across Europe, called the CCNE, or the Crisis Communications Net
The Love Island Effect – Fast Fame & Fast Fashion
It’s been one month since we last ran to the couch at 9pm to hear, for the last time this summer, “Previously… on Love Island”. For eight weeks of summer, Love Island
