What do you think of Graphic Design?
What do people think of Graphic Design? Excuse us for this bizarre question but it is something that popped up in a conversation that we were having during an internal meeting in F
Your “Story Telling” Process
As part of your planning for this year we wanted to give you a simple Marketing framework using our Fuzion process, that might help to keep year on track. We use this “story” f
Don’t be a Monkey!! – Personalise your Email Marketing
I just received an email with an attachment from a firm of Accountants – instead of having their desired reaction and me reading it, I felt compelled to use the same amount o
Tackling that age-old question in our modern marketplace
When it comes to age, I’m a firm proponent of “Don’t ask. Don’t tell.” Recently a journalist who was interviewing me asked me my age. I get it. I used
A New Way To Call To Action
A call to action is an instruction to your audience that is designed to provoke a response – ‘visit our website’, ‘follow us on Facebook’ etc. But do you need to call you
Millennials -The Good, The Bad, and The Selfies
Millennials are a generation of lazy, entitled, fame obsessed, technology worshiping, narcissists. Sound about right? Baby Boomers out there, think we (yes, I am one of “the” M
The Future!
I spent this weekend at The Future Conference in Dublin, with about 2000 of my peers, and a few of my heroes. Like most design conferences, it was set on a range of stages, each wi
Time to stop playing politics
In the earlier part of my career as an accountant I used to hear people talk about “Being Political” and naively I never quite got what it meant. Did it mean being snea
Listening and doing nothing
Right now, we are living in an ever increasingly strange era. A bright orange barely human is in charge of the largest nuclear arsenal in the world, and seemingly quite anxious to
Ryanair – Is the biggest crisis the attitude?
Early last week we were asked to comment by the publication Fora.ie about the whole Ryanair fiasco and what we thought of how they handled their crisis. In a crisis situation we al
