Gina London – The Message is clear: Soft skills are a critical part of success
It’s back to school time for the kids! While we prepare to deal with the school-run surge in morning traffic, my daughter Lulu and the rest of Ireland’s students are (b
Facebook capitalises on Celebrity Endorsements and Influencer Marketing
Recently Facebook announced new controls and capabilities for branded content marketers. What does this mean? For brands This means that any influencer sponsored content can be see
10 Years of Hashtags – The Magic is in The Message
I see the confused look on their faces and Hashtags are often just one step too far! “What is all this hashtag business?” I get asked. At times it does feel like we are
Political Marketing – The Irish Perspective
Many phrases such as “political management”, “packaged politics”, “promotional politics”, or “modern political communications”, have been used to describe what is m
‘Great Taste’ and all the other things that flavour what we eat or drink
The Great Taste awards, described as the ‘Oscars’ of the food world are organised by the Guild of Fine Food. They are the acknowledged benchmark for fine food and drink, and w
Don’t forget about the books
There is an urban legend about an architect that designed a library. In his calculations he forgot to factor in the weight of the books, so when the library was complete and filled
It’s nice to be nice!
It’s nice to be nice.. I strongly believe in the saying ‘it costs nothing to be nice’. If we can all remind ourselves of this every so often it can have such a positive i
Gina London: You are who you choose to be, so change is possible
“It was my brother’s wedding and as the best man,” my Dublin taxi driver tells me, “I’m supposed to give the toast.” “Now, I’m not a
Expressing what you think of others online
Sometimes when you make your feelings known about others it can end up saying even more about you than it does about them: Be careful what you say online.. Greg Canty Greg Canty
Emojis and other informal communications: Why you must say it with feeling!!!
Recently, US President Donald Trump visited Israel’s holocaust memorial, Yad Vashem. Having visited there myself, I remember it as heart-wrenching experience. Trump signed th
