Social media is easy, right?
Social media is hard! There I said it. I reckon this is what most people think but no one wants to admit. Social media is meant to be the easy part of marketing. It’s free so it
How to craft the perfect eight-second introduction
I just got off the phone with the CEO of a charitable organisation here in Ireland. He’s about to head to the US for a conference which will allow him to meet many potential
Global recognition for Enda Kenny abroad – Bula Bus!
We all held our breath as our Taoiseach, Enda Kenny went over to the US to visit the new President of America, Donald Trump on St Patrick’s day. A visit that wasn’t welcomed by
PR is not a “one size fits all”
The perception of the PR industry is one we often have to fight against and to defend. Some people may take a cynical view that PR is an indulgent commodity, a drain on a marketing
How do you tell your story?
At the beginning of this month I had the privilege of being the Master of Ceremonies for the first Cork University Business School (CUBS) conference. The theme was “Shaping Irela
My Crash Course in PR, Marketing and Design
As my two favourite subjects in school are business and art I had a bright idea to apply to a marketing company for my weeks work experience. I was delighted to see that Fuzion Com
How you shake hands sends a message
“How you shake hands sends a message – Every interaction communicates something” Last week, I had the privilege to be master of ceremonies at the first Cork Unive
Business Social Media – What should you be doing?
Social media continues to evolve with users switching from one platform to another, so where does that leave us today for anyone personally using it for a Business to Business audi
Two heads are better than one!
A few years ago I worked in a company where I was the only designer. This was nice in a few ways – I had creative control over everything and there is a lot of satisfaction t
Award season is not just for Tinsel Town
As individuals, professionals and as companies we often use this time of year to evaluate and set out our plans and ambitions for the year ahead. For instance in Fuzion, we kicked
