Don’t follow precedents when you can set them
Did you hear the one about the straight talking solicitor? When I’m not planning world domination for the best little PR and Creative agency in the land, I write for a living –
Neil Prendeville – Game Changer for who?
When your main rival steals your prize asset it will no doubt be a Game Changer – for who depends on yourself. This week we saw Cork’s Red FM, the second most popular r
Bringing your game face
Six Nations 2014. Ireland V Wales. Front row (seats, not player!). 5 yard line… I was conscious that there was a slight chance my face might appear on the big screen.. subcon
What do you do?
I was reading a book by Michael Port called Book Yourself Solid and in it he gives some really interesting advice about answering the question: “What do you do?” This
What’s your communication style in work?
Over the course of our careers we encounter the full gamut of personality types – from the aggressive to the passive, and all those in-between. We use these traits to define
Powering Kindness?
This is something that’s been buzzing about my head quite a lot recently, and culminated I suppose with 4 or 5 attempts being made on my life in the course of a week, the mos
Taking a fountain pen to your social media efforts
I was presenting to the team of one of our clients this week about how they could use social media best for their business. At my sessions before we look at any of the social media
Do morals only ever exist in public?
Morals, beliefs, values – we all claim to have them. From a basic understanding of right and wrong to a detailed set of beliefs that determine how we live our life and make o
Social Media – Risky Business or a Way to do more Business?
“Would social media be good for our type of a business?” is a question I get asked the whole time. I can honestly say in every single situation social media can play a positive
Gatekeepers for the News
I still read at least two newspapers every day but I know I am a dying breed. Most of the news people read on a daily basis come from: Twitter, Facebook, or an iPhone app which mea
