2020 – Time to get Experiential !
When it comes to trends in Marketing to look out for in 2020 and beyond I think it will be all about ‘Experiential’ getting closer to the customer allowing them to touc
How Innocent was the ‘Conker’ publicity stunt?
The Coca-Cola owned brand Innocent, famous for its smoothies and juices, is a great recent example of how a communication’s team careful management of a publicity stunt gone wron
It’s all about integration!
A big shift has happened with media in the last 10 years. I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which eff
Diagnosis – The Power of Social Media
Recently I have been watching Netflix’s new documentary series Diagnosis, based on the New York Times Magazine column written by Dr Lisa Sanders. It’s an investigative series i
Social Media Update – July 2019, What’s new?
In Fuzion every month I deliver an update to the team about social media and what the latest trends and changes are. Here is my update for July: Selfie in a Swimsuit! Have we reach
Show Me The Money!!!!!
My poor colleagues (you know who you are!) over the last few days have had to put up with me and a gripe I have re certain Social Media Influencers. Working in communications, I kn
What is the cost of being “influenced”?
I unlocked my phone, and my finger (without thinking) automatically clicked onto the Instagram app. The first thing I saw was a stunningly beautiful girl in a bikini with an amazin
Media Training Tips
So you’ve been asked to take part in a press interview… Interviews, be it on radio, TV or with a journalist face to face for a print article, can be very daunting. Even for tho
PR Professionals navigating the world of Online Journalism
There is no denying that the face of the media industry is steadily changing over time. Print journalism is in decline and the move to online journalism is the new age of media. Ov
Some Instagram changes for the better?
In my training sessions, I always start off by saying that Instagram is the platform where you show your best side. From amazing pictures of products to great pictures of your team
