A Sliding Door moment for AIB
This week AIB announced 70 of its 170 branches would be turned into cashless outlets. The dogs in the street knew it was going to create havoc and a lot of negative publicity. It d
Brand reputation and consumer’s expectations.
It is quite clear that the pandemic hit industries and brands in diverse ways. Many organizations saw their budgets being cut down to half or nothing, conferences saw a move to dig
Resilience in the face of adversity
Undoubtedly, the last few weeks have been the strangest I have ever experienced and it almost feels like a blur thinking back to when it all started. Little did I know when I first
Daffodil Day and the Importance of Giving….
Daffodil Day is an important day on the calendar for the Irish Cancer Society as it is their biggest fundraiser of the year, which takes place every March 22nd. Every year millions
Listening and doing nothing
Right now, we are living in an ever increasingly strange era. A bright orange barely human is in charge of the largest nuclear arsenal in the world, and seemingly quite anxious to
How little is too little? Nothing!
Many years ago, or at least it feels like it, I took part in a charity trip with my Alma Mater, Dublin Institute of Technology that would change my perspective on life for the bett
What we do when no one is looking…
Rob runs Café Velo, one of the loveliest breakfast and lunch cafes here in Cork, Ireland. When I’m there, it’s as if I’ve walked back in time to when I lived in the 15th ar
Who is your most important customer?
Last week our fantastic and very lovely graphic design intern, Marianne sent everyone in the team this mouthwatering email: “Morning, there are some home-made buns in the rec
The Power of You – You have the Power!
I took some time out earlier this summer to go along to Cork Chamber’s 2016 Forum entitled, ‘The Power of You’, which looked at the benefits and importance of well-being in
CSR – Starting from the ground up
Unless you were hiding under a rock in late January, you probably spotted details of a heart-warming story about how a “mystery” Cork bus driver helped a little old lady, makin
