A Sliding Door moment for AIB
This week AIB announced 70 of its 170 branches would be turned into cashless outlets. The dogs in the street knew it was going to create havoc and a lot of negative publicity. It d
Stout talk and “target audiences”
Your most important target audience might be the one actually consuming your product!
Wine, emails and kind gestures
When the government pulled the plug on our supermarkets in the middle of Covid (if things weren’t miserable enough) from “multi-buy” offers on alcohol and includi
Taking away the fear and the power of great communications the KLM way
I just received a very clever piece of personalised email correspondence from the President and CEO of KLM Royal Dutch Airlines, Pieter Elbers, which was designed to reassure anyon
Show your brands personality just like ASOS did!
Recently, online shopping giant ASOS received a lot of applause for backing one of their customers who had been disrespected online by a stranger. The lady, who was wearing a dress
Is the future of social media to not be on social media?
Is the future of social media to not be on social media? That seems to be the viewpoint of Lush UK at the moment. Out of nowhere, they announced recently that they would be shutt
Ryanair – Is the biggest crisis the attitude?
Early last week we were asked to comment by the publication Fora.ie about the whole Ryanair fiasco and what we thought of how they handled their crisis. In a crisis situation we al
So you can teach an old dog new tricks after all!
I’m still reeling from the shock of the great customer service I just experienced from Ryanair! I found that there was a simple error on my flight booking for our summer holidays
The Importance of Caring
Today has been one of those days that sums up our work as a team and with our clients. It epitomises our job and the value and importance of relationships. A beautifully parceled b
What we do when no one is looking…
Rob runs Café Velo, one of the loveliest breakfast and lunch cafes here in Cork, Ireland. When I’m there, it’s as if I’ve walked back in time to when I lived in the 15th ar
