Amazon – Lessons in knowing your customer
It’s Friday afternoon, I’m up the walls after a really busy but great week. Before the afternoon closes out I’m determined to clear down my emails.. There is an
How do you treat your “Captive”?
We were going to Electric Picnic the following day and as we are a little older and used to our few comforts we opted for the hotel in Portlaoise instead of a tent! The hotel that
Go on – Personalise
Hi there! Wouldn’t it be a lot better if “Hi Greg” had appeared on the email instead of the words “Hi there”? Dear Customer, Wouldn’t it be a l
Creating a Wow
We better bring some wine with us… I stood in the Wine Buff off licence, browsed through the sections and eventually selected a nice bottle of prosecco. The really nice guy
Murphy’s, When it Rains it Pours and other Freebie Guilt
Both myself and Jonathan received our reminder at the same time on our phones while working in the office.. “You have one day to redeem your free pint of Murphy’s”
Rewarding Loyalty
We love going there, the team know us, the manager knows us, there is always a great atmosphere and it is a real treat that we always look forward to. The little touches are so imp
What kind of cheese would you like?
If you are looking to buy cheese, not any cheese, but a rich, salty, tangy, creamy cheese, full of dark taste and craft, of pleasure and savour – where would you go to purchase s
Are you throwing away the “Wow”?
We were excited as we pulled into the drive after a long day – after work we had to attend an event and eventually we were on the way home ..after midnight! That day we knew
Looking for Anna
My daughter Ellen is in great form …I am so thrilled for her that life is going so well. She is enjoying her job, she is doing really well in a beauty course that she is doin
Can you do good business when you have a bad relationship?
There is no point taking that phone call and even trying to sort anything out. You may have read a previous blog post of mine titled “Are you doing bad business?“, whic
