The Glamourous Toll Booth Woman!
Pulling into the Portlaoise toll booth and I know I am making good time for the meeting in the centre of Dublin, as long as traffic into the city is OK. That can be a lottery at ti
Aer Lingus celebrate 75 years by bringing back the Peanuts!
“Aer Lingus celebrate 75 years by bringing back the Peanuts!” Can you imagine a headline like this? While it would seem like a terrible way to celebrate 75 years (On Ma
Are you spending enough on Positive Costs?
Positive costs are absolutely essential for generating business for any company - cutting these out may be viewed as a necessary step but it will eventually choke the oxygen of the
Have a Postitvely Fabulous Easter!
Sales - Increase your sales targets. We all know it’s not easy but tell the team you are budgeting for an increase (let everyone else do the opposite, prepare for the negative it
Perfecting imperfection ..
Maybe, just maybe the manual needs to be loosened a little so that the local manager can be encouraged to do something authentic and get closer to being perfectly imperfect?
Flip a Coin
When someone comes up with a crazy promotional idea in your business, look past the problems and the issues and give it a chance - you might actually gain more than you lose ..
Another Crazy Christmas! – Some Tips for Retailers
In a way it’s not at all surprising seeing as the Christmas period accounts for a huge % of peoples revenue as well as a huge % of footfall. Even more important the festive perio
Training that is bad for your business?
The first lesson I learned about PR was “People do business with people first and with businesses second”.
The Secret of My Success
One of the guys my partner Greg and I really admire in business is Louis Copeland. He is a very practical guy, full of positivity and like a breath of fresh air every time we mee
Small Gestures that make a HUGE Difference
The power of simple gestures .. A really simple gesture at a time when we just don’t tend to get around to doing things like that anymore.
