The LinkedIn “headbutt”
It starts with the “connection request” from someone on LinkedIn – after a quick glance over the person’s profile I make a decision whether I will accept or
Don’t be a Monkey!! – Personalise your Email Marketing
I just received an email with an attachment from a firm of Accountants – instead of having their desired reaction and me reading it, I felt compelled to use the same amount o
BIG IDEAS . . . and how to hatch them by Jane Maas
We asked our special friend and legendary ad woman Jane Maas from New York for some inspiration about finding inspiration! This never stop dynamo didn’t disappoint .. Three
Amazon – Lessons in knowing your customer
It’s Friday afternoon, I’m up the walls after a really busy but great week. Before the afternoon closes out I’m determined to clear down my emails.. There is an
Go on – Personalise
Hi there! Wouldn’t it be a lot better if “Hi Greg” had appeared on the email instead of the words “Hi there”? Dear Customer, Wouldn’t it be a l
Those Days are well and truly gone?
“Those days are well and truly gone” she said with a nod that demonstrated clarity and conviction around the topic. Around the table everyone nodded their heads agreein
Undoing the good ….the over sell
Another phone call .. Last week I attended a really good seminar that was hosted by a company from Dublin that we had never had dealings with before – I’m not really su
Twitter and the New Car!
At least this guy was making an effort! My meeting had gone well, I was in a really positive frame of mind so I decided I would take the first step towards possibly ordering a new
Porridge and what I learnt about samples
I don’t like porridge, at least that’s what I always thought! In truth I had never tasted it and at 46 what were the chances of me developing a taste for a new cereal? In parti
Writers Block!
I don't think anyone in the office will take up what was being offered any time soon but to those who delivered this unique gift through our letterbox we cannot thank you enough. T
