PrettyLittleThing Rebrand: A Step Forward or a Step Too Far?
PrettyLittleThing (PLT) has recently undergone a significant rebrand. Gone are the bright pinks and the recognisable unicorn logo. PLT has moved to a muted col
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Show your brands personality just like ASOS did!
Recently, online shopping giant ASOS received a lot of applause for backing one of their customers who had been disrespected online by a stranger. The lady, who was wearing a dress
When Fashion meets Politics – Melania Trump
Fashion designers around the world are torn when it comes to Melania Trump as it looks like the soon to be First Lady is paying the price for her husband’s controversial reputati
Fashion, PR and the role of Identity
Fashion is a vehicle for self-expression and the clothing we choose allows us to make a statement.. If you see a girl walking down the street wearing a matching floral shirt and he
