Are you spending enough on Positive Costs?
Positive costs are absolutely essential for generating business for any company - cutting these out may be viewed as a necessary step but it will eventually choke the oxygen of the
Have a Postitvely Fabulous Easter!
Sales - Increase your sales targets. We all know it’s not easy but tell the team you are budgeting for an increase (let everyone else do the opposite, prepare for the negative it
Perfecting imperfection ..
Maybe, just maybe the manual needs to be loosened a little so that the local manager can be encouraged to do something authentic and get closer to being perfectly imperfect?
Flip a Coin
When someone comes up with a crazy promotional idea in your business, look past the problems and the issues and give it a chance - you might actually gain more than you lose ..
Would you text “flirt” to 57533?
Do we really think that you could be fooled by these adverts? Would you really call that number and expect to actually chat with someone genuine (if that has happened to anyone, I'
Wow, what a Year!
On that note the Fuzion team would like to sincerely wish our clients both past and present and all of those partners and friends who have shared our 10 Year Fuzion Journey, the mo
A 30% of profits penalty to be introduced?
A new 30% of profits penalty being introduced would stop me in my tracks and whatever had to be done to avoid it would happen.
The Single BIGGEST PR Tip of all
From all of our work with clients and our collective experience and expertise I can offer you one simple piece of advice about Public Relations, one Golden Nugget that you need nev
The Shoe Polishing Awards!
The whole idea of industry awards is really quite interesting and something that can often make you wonder when you see pictures in the newspapers or trade magazines of people hold
17 PR Tips that No One can do for You
PR or Public Relations is all about Managing your Reputation- protecting, maintaining, building and managing your reputation. There is nothing more valuable as a good reputation an
