Influencer Marketing, a clever campaign tactic
Love them or hate them, influencers prove time and time again that they can be of huge benefit to businesses of all types. From global brands, national titles, charities, community
Google wants its AI to take over your marketing
For anyone who is running any Google Ad campaigns you will probably have seen the big shift in Google behaviour over the last couple of years. Basically, they are encouraging you t
Back to Branding
To gain a deeper understanding of branding, consider your emerging identity – your adolescent brand. You may not have realised it when you were younger, but we all had a bran
Digital Marketing Trends and the things that never change!
I sat down with Alma Brosnan (Head of Social Media with Fuzion) recently for an episode of the Win Happy podcast to discuss some of the latest trends with social media and digital
Stout talk and “target audiences”
Your most important target audience might be the one actually consuming your product!
Wine, emails and kind gestures
When the government pulled the plug on our supermarkets in the middle of Covid (if things weren’t miserable enough) from “multi-buy” offers on alcohol and includi
Ray-ban Stories and some Social Media updates
Can you believe we’re nearly at the end of September already? This year has flown by especially with all the changes social media companies have made so far! Twitter introduced F
Social Media Updates and Trends
It’s been a busy year for social media platforms so far! From sea shanties taking over TikTok to newish platform Clubhouse gaining traction and our great friend Trump getting ban
Why is having a sense of purpose so important?
Why is having a sense of purpose so important? What is ‘purpose’ and why is having one so important? Purpose can be described as the reason for which something exists or is don
Welcome to the Twitter Echo Chamber?
BREAKING NEWS: Have Twitter officially gone crazy? Twitter has just rolled out a new feature that will enable a user to limit who can reply to their tweet! Have a peep at th
