Is the future of social media to not be on social media?
Is the future of social media to not be on social media? That seems to be the viewpoint of Lush UK at the moment. Out of nowhere, they announced recently that they would be shutt
The Business of Blogging
Blogging has seen a huge rise in recent years and doesn’t seem to be slowing down. The way people blog is evolving and adapting constantly. For many businesses, engagement with b
Is the age of influencers coming to an end?
We’ve always loved seeing what celebrities get up to and in this digital age we can see every aspect of their lives through Snapchat and Instagram. These days “regul
Consumer Branding and JK Rowling
As I sit at home on a snow day working like many others across the country, which is all made possible by the glorious Google Drive, I started wondering about what my next blog sho
Facebook algorithms and posts not quite reaching your audience anymore
Algorithms, algorithms…. It’s the buzzword when it comes to social media these days but do the people talking about it even know what an algorithm is? It’s not used just by p
Capturing your Story
In a previous post we outlined our Fuzion Process, which is a framework that we use with clients for their planning. We use this “Story” framework and we find that it brings
What do you think of Graphic Design?
What do people think of Graphic Design? Excuse us for this bizarre question but it is something that popped up in a conversation that we were having during an internal meeting in F
Tackling that age-old question in our modern marketplace
When it comes to age, I’m a firm proponent of “Don’t ask. Don’t tell.” Recently a journalist who was interviewing me asked me my age. I get it. I used
A New Way To Call To Action
A call to action is an instruction to your audience that is designed to provoke a response – ‘visit our website’, ‘follow us on Facebook’ etc. But do you need to call you
Finding the Right Fit – Part 2
Five years ago I wrote my first blog which looked at the importance of finding the right fit for your requirements. This is something I still firmly believe in, and which was reinf
