Consistency is key
Consistent: acting or done in the same way over time, especially so as to be fair or accurate. Consistency is one of my favourite words in the English language. I live by it. Do no
Never, ever write a cheque to make yourself look bad!
I was doing a review of the marketing activities with a new home improvement client a few years back. In the previous year, they had spent €15,000 on Google Adwords in the UK bri
“I don’t want publicity this time but next time, yes… “
Looking at the media coverage of the recent nuptials of one of golf’s hottest properties Rory McIlroy, something struck me as odd, well less odd than the reported price tag of ov
Social media is easy, right?
Social media is hard! There I said it. I reckon this is what most people think but no one wants to admit. Social media is meant to be the easy part of marketing. It’s free so it
My Crash Course in PR, Marketing and Design
As my two favourite subjects in school are business and art I had a bright idea to apply to a marketing company for my weeks work experience. I was delighted to see that Fuzion Com
Fuzion Fast!
Hello! My name is Marianne and I’m the Intern. It’s been 4 months since I started at Fuzion and the time has literally flown. That’s a common theme in Fuzion. I call it Fuzio
What’s your dream job?
With the Leaving Cert results having been released in the past couple of weeks, and the CAO panic setting in, I got thinking of when I was at that stage. Even though you’re only
The “Great Lengths” we go to!
We are known in Fuzion for always going the ‘extra mile’ for clients and this month we literally did, when I made a trip to Tralee. One of my clients is award winning hairdress
Driving Change and clever campaigns
Every day we see brands rolling out new campaigns, launching a new initiative, promoting something. Social media is awash with hashtags and promoted posts and PR photocalls feature
My sister and her special brand
I was chatting to a friend of mine recently and mentioned that my sister, whom she’d never met, was home to visit. Instinctively, I felt the noun ‘sister’ didn’t do her jus
