PR versus Advertising
People often struggle with the question of whether to spend their money on PR or advertising. A fair question for any new business owner to ask, but only if that person doesn’
The Sponsor/Charity balance
The mutually advantageous alignment of Corporate Social Responsibility (CSR) with individual charities (i.e corporate financial involvement in return for charity association) is be
The Value of a Well Designed Website
We’ve all experienced it at one point or another: you go to a website and find it lets down the organisation – dated design, chaotic structure and last updated over 5 years ago
How to Attract Top Talent
Attracting top performers to your organisation is the key factor for future success according to many of the top CEO’s and one of the biggest challenges they are facing today
SEO and the Impact it has on your brand
A Simple test ….do a Google search using the keywords that describe what your organisation does and see how your website performs. ‘Crisis PR in Ireland’ , ‘
The Ice Bucket Challenge and the Power of Social Media
Whether you love or hate social media you can’t deny if used properly it can be pretty impressive. Take the ALS ice bucket challenge which began in America for the ALS (Amyotroph
BIG IDEAS . . . and how to hatch them by Jane Maas
We asked our special friend and legendary ad woman Jane Maas from New York for some inspiration about finding inspiration! This never stop dynamo didn’t disappoint .. Three
Big Supermarket brands and the Shopping Bag test
We pop the boot open and the usual process of fishing out a bag or two to do our shopping starts. I really hate having to do a big ‘weekly shop‘ so most of our shopping
eCommerce – ‘Take Off’ with Online Trading Vouchers
Fuzion are delighted to be working on two great initiatives that have been introduced by the Government and are being operated by the Local Enterprise Boards. One of these is the
Google + Your Business = Success
I think the very savvy bunch taking my social media classes as part of the Digital Marketing Institute, Digital Diploma programme spotted my lack of enthusiasm for Google+ from a m
