Meta to End Charity Fundraising Tools in the European Economic Area
Starting July 1, 2024, Meta will be shutting down all its charity fundraising tools on Facebook and Instagram within the European Economic Area (EEA). This move is set to shake thi
The importance of Public Service Broadcasting
We are influenced by what we see, read, and hear. For this reason, it is important that the content we consume is of the highest quality. High quality news and current affairs cont
The Importance of Visual Assets in Effective Public Relations
As one of my favourite saying goes, ‘a picture is worth a thousand words’, and this couldn’t be more true when it comes to conveying an impactful PR campaign. Photocall
Not all heroes wear capes, some wear a press badge.
I am very proud of Ireland and how we are responding to the Covid-19 pandemic. Doctors, pharmacists and nursing staff are heroes and showing up to fight this crisis day in, day out
2020 – Time to get Experiential !
When it comes to trends in Marketing to look out for in 2020 and beyond I think it will be all about ‘Experiential’ getting closer to the customer allowing them to touc
Diagnosis – The Power of Social Media
Recently I have been watching Netflix’s new documentary series Diagnosis, based on the New York Times Magazine column written by Dr Lisa Sanders. It’s an investigative series i
Media Training Tips
So you’ve been asked to take part in a press interview… Interviews, be it on radio, TV or with a journalist face to face for a print article, can be very daunting. Even for tho
Should your celeb ambassadors stay at home?
Should your celeb ambassadors stay at home? That sentence might seem like a contradiction, coming from someone who works in public relations. Raising awareness for worthy causes is
Is the age of influencers coming to an end?
We’ve always loved seeing what celebrities get up to and in this digital age we can see every aspect of their lives through Snapchat and Instagram. These days “regul
Why are Podcasts booming?
Podcasts are in demand, they are becoming increasing popular and for good reason.. According to research last year nearly 400,000 Irish adults listen to a podcast once a week with
