The 2022 World Cup in Qatar has caused a reputation crisis for FIFA
“It’s the most controversial World Cup in recent history and a ball hasn’t even been kicked. Ever since FIFA chose Qatar back in 2010, the smallest nation to host foo
LIV vs. PGA: How the Issue of Sportswashing Has Thrown the World of Golf into Disarray
The creation of the LIV Golf Invitational Series has sparked huge controversary and casts realdoubt over the future of golf. This new golf tour is financed by the Public Investment
Wine, emails and kind gestures
When the government pulled the plug on our supermarkets in the middle of Covid (if things weren’t miserable enough) from “multi-buy” offers on alcohol and includi
Brand reputation and consumer’s expectations.
It is quite clear that the pandemic hit industries and brands in diverse ways. Many organizations saw their budgets being cut down to half or nothing, conferences saw a move to dig
It’s all about integration!
A big shift has happened with media in the last 10 years. I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which eff
Show Me The Money!!!!!
My poor colleagues (you know who you are!) over the last few days have had to put up with me and a gripe I have re certain Social Media Influencers. Working in communications, I kn
Media Training Tips
So you’ve been asked to take part in a press interview… Interviews, be it on radio, TV or with a journalist face to face for a print article, can be very daunting. Even for tho
The Power of ‘Cancel-Culture’
‘Cancel-culture’ is a social media movement that ultimately ‘cancels’ a person, boycotting both the individual and their brand. This term has been thrown around a l
Show your brands personality just like ASOS did!
Recently, online shopping giant ASOS received a lot of applause for backing one of their customers who had been disrespected online by a stranger. The lady, who was wearing a dress
Ryanair – Is the biggest crisis the attitude?
Early last week we were asked to comment by the publication Fora.ie about the whole Ryanair fiasco and what we thought of how they handled their crisis. In a crisis situation we al
