E-Newsletter : Don’t leave your brand behind
I received an email newsletter from a really fantastic brand this week that featured special offers, new products, deal bundles and suggestions for Father’s Day gifts. Visual
Social Media and Punk Sanitiser in the time of Coronavirus
For years, we have been encouraging small businesses to build a social media presence through our training sessions, client meetings and even networking events. This is now that ti
Snapchat and Amazon connect for “snap” online shopping
We all love to shop!! It’s an industry that has grown online and is only getting bigger. Now social media platforms are getting in on the action; Facebook were one of the first p
Never, ever write a cheque to make yourself look bad!
I was doing a review of the marketing activities with a new home improvement client a few years back. In the previous year, they had spent €15,000 on Google Adwords in the UK bri
Big Supermarket brands and the Shopping Bag test
We pop the boot open and the usual process of fishing out a bag or two to do our shopping starts. I really hate having to do a big ‘weekly shop‘ so most of our shopping
Big Brands and the Shopping Centre Test
We pop the boot open and the usual process of fishing out a bag or two to do our shopping starts. I really hate having to do a big ‘weekly shop‘ so most of our shopping
Amazon – Lessons in knowing your customer
It’s Friday afternoon, I’m up the walls after a really busy but great week. Before the afternoon closes out I’m determined to clear down my emails.. There is an
Are you throwing away the “Wow”?
We were excited as we pulled into the drive after a long day – after work we had to attend an event and eventually we were on the way home ..after midnight! That day we knew
It’s finding the right fit that counts!
I’ll admit it, I’m a bit of a snob when it comes to shopping. For me, quality rather than quantity is the important thing, and I would prefer to spend €100 on one great item
When Great Products mask over Poor Service
I found myself in the queue of Butlers Chocolate Coffee Shop for about the fifth time in the week for our ritual morning treat and we just had to leave and search the streets of Co
