Did the Blue Origin Launch Actually Land? A PR Flop in Orbit
Last week, the world watched what should have been a powerful milestone: The NS-31 Blue Origin launch, carrying America’s first all female space crew in over 60 years. But what w
Followers vs. Engagement: What Should Digital Clients Focus On?
While both metrics matter, knowing when to prioritise each one in the followers vs. engagement dilemma can help digital clients build smarter, more effective strategies. T
Meta to End Charity Fundraising Tools in the European Economic Area
Starting July 1, 2024, Meta will be shutting down all its charity fundraising tools on Facebook and Instagram within the European Economic Area (EEA). This move is set to shake thi
Super Bowl: A marketers blessing and a curse
The 58th Super Bowl takes place in Las Vegas this Sunday as Kansas City Chiefs take on the San Francisco 49ers. The Chiefs and star quarterback Patrick Mahomes head into gam
The very best reason for using a Hashtag…
An article on Social Media Today by Andrew Hutchinson about the use of hashtags on LinkedIn caught my attention. The question posed in the article was “Do you need to use has
Tour De France, tour de force.
You may not be a Tour De France fanatic, but I bet you can guess what colour jersey the winner wears? Take a second… You got it, right? Yup – it’s Yellow! Or Le M
Why Authentic Content Marketing Matters Now More Than Ever
A clever blog post by our Michelle Harrison, one of the senior members of our Marketing and PR team
Lineker v. BBC: Social Media Guidelines and why the fish rots from the head on impartiality row
Over a week ago a row broke out at the UK’s national broadcaster, the BBC, over a tweet by its senior football anchor and Match of the Day presenter, Gary Lineker. The one-time E
Content Marketing – Does Your (company’s) Shoe Fit?
By Dylan Morley In recent years, we have seen a shift away from traditional marketing and toward digital marketing. There are many new marketing techniques, with content marketing
The Late Late Toy Show – Love it or Hate it?
Since it first hit our television screens in 1975, the Late Late Toy Show has become an Irish Christmas tradition. The live two and a half hour programme hosted by RTÉ personality
