How Innocent was the ‘Conker’ publicity stunt?
The Coca-Cola owned brand Innocent, famous for its smoothies and juices, is a great recent example of how a communication’s team careful management of a publicity stunt gone wron
The October 2019 Social Media Update – What happened?
October was a busy month for all our favourite social media platforms! First up, Facebook! Contrary to the belief that Facebook usage (including ourselves) has been declining, thei
September 2019 Social Media Update!
As part of our work with clients we closely watch those social media trends to identify any shifts, any interesting developments and any opportunities that they might provide for o
It’s all about integration!
A big shift has happened with media in the last 10 years. I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which eff
PR Stunt – “Dove Real Beauty Sketches”.
The company Dove is legendary when it comes to creating world renowned publicity stunts and one of my favourites has to be the short film they created in 2013 titled, “Dove Real
Diagnosis – The Power of Social Media
Recently I have been watching Netflix’s new documentary series Diagnosis, based on the New York Times Magazine column written by Dr Lisa Sanders. It’s an investigative series i
Social Media Update – July 2019, What’s new?
In Fuzion every month I deliver an update to the team about social media and what the latest trends and changes are. Here is my update for July: Selfie in a Swimsuit! Have we reach
Show Me The Money!!!!!
My poor colleagues (you know who you are!) over the last few days have had to put up with me and a gripe I have re certain Social Media Influencers. Working in communications, I kn
What is the cost of being “influenced”?
I unlocked my phone, and my finger (without thinking) automatically clicked onto the Instagram app. The first thing I saw was a stunningly beautiful girl in a bikini with an amazin
Some Instagram changes for the better?
In my training sessions, I always start off by saying that Instagram is the platform where you show your best side. From amazing pictures of products to great pictures of your team
