The Triumphs, Challenges, and Branding Brilliance of the Tiger Woods and Nike Brand Partnership
In the ever-evolving landscape of sports marketing, certain partnerships stand out for their enduring impact, and the collaboration between golf legend Tiger Woods and sportswear g
Tour De France, tour de force.
You may not be a Tour De France fanatic, but I bet you can guess what colour jersey the winner wears? Take a second… You got it, right? Yup – it’s Yellow! Or Le M
LIV vs. PGA: How the Issue of Sportswashing Has Thrown the World of Golf into Disarray
The creation of the LIV Golf Invitational Series has sparked huge controversary and casts realdoubt over the future of golf. This new golf tour is financed by the Public Investment
Crisis Communications & Lessons to be learned, The Ill Fated Announcement of a European Soccer Super League
The announcement of a new Super League for the top European soccer clubs, was one of the key news stories breaking this week across Europe and here in Ireland, even overtaking pand
Ladies Sport in the Irish Media: 20×20 Campaign
Over the past few weekends, and of course the next couple of weekends to come, we have been lucky enough to see some fantastic displays of Gaelic Football and Hurling on our Nation
What should Bank of Ireland do with their sponsorship of the Ulster Rugby team?
Today, Bank of Ireland issued a statement to the media concerning their sponsorship of Ulster Rugby. They have said that it is ‘highly concerned‘ and is reviewing its p
